Boston of Another Kind

When we moved to his part of Thailand, we opened a small restaurant/coffee shop. In addition to our famous coffee (many tell us it's the best coffee in town), we serve a pleasing mix of Thai-style and western-style dishes. October 2007 was our first anniversary. During this first year, business has steadily grown--largely by word of mouth--necessitating the addition of part-time staff. Naturally, we're pleased about that.

So what does all this have to do with Tai and Boston Terriers in general, you might ask? Well, the name of our place is Boston-T Cafe. And Tai's face is our logo. In fact, we have photos of Tai all over the restaurant. A testament to exactly who runs things around here! At first, people thought we were a pet store. But with a bit of promotion everywhere we went, they have gotten to know us better.

We're a pet-friendly restaurant. As long as visiting pooches are pleasant and sociable, we're happy to have them. So is Tai.

In our early months, customers would be on their cell phones, saying they were at Boston-T. You just knew the person at the other end was asking, 'Where's that?', because our customer then tried to explain where we are. Today when customers say 'Hey, we're at Boston. Wanna meet us?', there is rarely a need to give directions. By the way, note the reduction in name to just Boston. Ahh, we've become an icon.

Tai is our ambassador. He loves to greet the customers. He lies on the welcome mat in the doorway, waiting for the next customer to come along, or he peeks through the little opening in the window decoration. Many tell us HE is the reason they like to come back... well, that and the great food, of course!